The _____ dimension of the GE grid helps managers answer the question: Does this product-market plan look like a good idea?
A) business strengths
B) quantitative criteria
C) industry attractiveness
D) relative positioning
E) qualitative criteria

Question

Quizplus · Accepted Answer

The industry attractiveness dimension of the GE grid focuses on evaluating the attractiveness of the market, such as market size and growth potential. It helps managers determine whether a product-market plan is a good idea or not. The other dimensions focus on evaluating the company's strengths and its position in the market, which are important but do not address the question of whether a product-market plan is a good idea.

The _____ Dimension of the GE Grid Helps Managers Answer