General Electric's "strategic planning grid":
A) focuses on market share and market growth rate.
B) ignores some important issues-such as competitive structure and the environmental impact of a plan.
C) requires that all opportunities be judged either "High" or "Low."
D) substitutes quantitative estimates for management judgment.
E) None of these is true.

Question

Quizplus · Accepted Answer

General Electric's strategic planning grid is a sophisticated tool that considers various dimensions beyond just market share and growth rate. It does not ignore important issues like competitive structure or environmental impact. Instead, it incorporates a wide range of factors to provide a comprehensive analysis. The grid does not merely categorize opportunities as "High" or "Low"; it allows for more nuanced assessments. Additionally, it does not substitute quantitative estimates for management judgment but rather complements managerial judgment with quantitative data.

General Electric's "Strategic Planning Grid