All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT:
A) market share.
B) number of units sold.
C) strengths of the company.
D) annual projected sales dollars.
E) projected profit.

Question

Quizplus · Accepted Answer

Strengths of the company is a qualitative component, as it is subjective and not measurable in numerical terms like market share, number of units sold, annual projected sales dollars, and projected profit.

All of the Following Are Examples of Quantitative Components of Screening