The marketing manager for Lucky Grains cereals is forecasting potential lifetime sales, costs, and profitability for a potential new product-Lucky Rice Squares. The marketing manager is using ____ to evaluate this opportunity.
A) cost plus assessment
B) operating margins screen
C) industry attractiveness matrix
D) strategic planning grid
E) total profit approach

Question

Quizplus · Accepted Answer

The total profit approach is used to forecast potential lifetime sales, costs, and profitability for new products, making it the correct method for evaluating the opportunity of launching Lucky Rice Squares.

The Marketing Manager for Lucky Grains Cereals Is Forecasting Potential