When screening for the best market opportunity for a firm, marketers should always avoid options that would combine:
A) high industry attractiveness and the firm's strengths.
B) medium industry attractiveness and the firm's strengths.
C) low industry attractiveness and the firm's weaknesses.
D) high industry attractiveness and the firm's weaknesses.
E) medium industry attractiveness and the firm's medium strengths.
Correct Answer:
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A) be qualitative.
B) summarize
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A) quantitative.
B) qualitative.
C)
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