Which of the following would help prevent marketing mistakes in evaluating international market opportunities?
A) Assume that all cultures around the world are the same.
B) Do not "think locally."
C) Use machine translators.
D) Include local citizens in the evaluation process.
E) Save money by cutting research into foreign markets.

Question

Quizplus · Accepted Answer

Including local citizens in the evaluation process can provide valuable insights into the cultural nuances and preferences of the target market, reducing the chances of making marketing mistakes. Options A, C, and E are all counterproductive to effective market evaluation, while option B is too vague and does not provide actionable guidance.

Which of the Following Would Help Prevent Marketing Mistakes in Evaluating