General Electric's "strategic planning grid" is an approach for:
A) evaluating possible marketing objectives.
B) selecting target markets.
C) evaluating existing and possible plans.
D) developing new products.
E) developing marketing mixes.

Question

Quizplus · Accepted Answer

The "strategic planning grid" is a tool for evaluating existing and potential business plans by analyzing positions on two dimensions: market attractiveness and business strength. This helps a company to identify which plans should be pursued, which should be reconsidered, and which should be abandoned. It is not specifically designed for selecting target markets or developing marketing mixes, although it can inform those decisions. It is also not focused solely on new product development.

General Electric's "Strategic Planning Grid" Is an Approach For