The marketing management process is the process of:

Question

Quizplus · Accepted Answer

The marketing management process involves all three activities - planning, implementation, and control. Planning involves setting objectives, selecting target markets, developing strategies and tactics. Implementation involves executing the planned activities such as designing and developing products or services, setting prices, distributing products or services, and promoting them through advertising, sales promotion, personal selling, public relations, or direct marketing. Control involves monitoring and evaluating the results of the marketing plans and making necessary adjustments or improvements. Therefore, D is the correct answer.

The Marketing Management Process Is the Process Of