Personal selling lets the salesperson adapt the firm's marketing mix to a specific customer. This is an aspect of which marketing mix variable?

Question

Quizplus · Accepted Answer

Personal selling is a part of promotion, which includes communication with customers and promoting the product or service. Personal selling involves direct communication with potential customers, allowing the salesperson to adapt the marketing mix components such as advertising or pricing to fit the specific customer's needs and preferences.

Personal Selling Lets the Salesperson Adapt the Firm's Marketing Mix