When developing a marketing mix, a marketing manager should remember that:

Question

Quizplus · Accepted Answer

"Promotion" includes more than just personal selling and publicity—it also includes advertising, sales promotion, and direct marketing. A channel of distribution can include no intermediaries (direct distribution) or multiple levels of intermediaries. "Price" includes more than just the actual cost of the product—it also includes expenses like markups, discounts, allowances, and geographic terms. "Product" can include both physical goods and services. Therefore, choice C is the best answer as it accurately reflects the true definition of "Price".

When Developing a Marketing Mix, a Marketing Manager Should Remember