Which of the following statements about marketing mix variables is false?
A) "Promotion" includes personal selling, mass selling, and sales promotion.
B) The term "Product" refers to services as well as physical goods.
C) A channel of distribution does not have to include any intermediaries.
D) Generally speaking, "Price" is more important than "Place."
E) The needs of a target market virtually determine the nature of an appropriate marketing mix.
Correct Answer:
Verified
Q182: The text's "Toddler University" example shows that:
A)
Q183: When developing a marketing mix, a marketing
Q184: When Ford Motor Co. introduced its Escape
Q185: Ideally, a good marketing mix should:
A) be
Q186: The text's Toddler University example shows that
Q188: "Price":
A) is affected by the kind of
Q190: A "marketing plan" should include:
A) some control
Q203: A "marketing plan" is:
A) a marketing program.
B)
Q207: A "marketing plan":
A) is just another terms
Q217: An appropriate marketing mix should be determined
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents