Which of the Following Statements About Customer Equity Is FALSE

Which of the following statements about customer equity is FALSE?

A) Expected losses depend on customer equity.
B) If the parts of a firm's marketing program work well together, it should increase the firm's customer equity.
C) Expected profits depend on customer equity.
D) If a firm has more than one marketing strategy, it will likely decrease the firm's customer equity.
E) None of the above is false.