The auto industry example in the text serves to illustrate that:

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The auto industry example shows that a successful marketing strategy often involves a marketing mix that is very different from what competitors have offered. For example, Japanese automakers succeeded in the US market by offering smaller, more fuel-efficient cars when American automakers were focused on larger, more luxurious vehicles. This suggests that a unique and effective marketing mix can lead to success, rather than simply copying what competitors are doing.

The Auto Industry Example in the Text Serves to Illustrate