A breakthrough opportunity
A) is an opportunity that gives a firm some sort of competitive advantage.
B) can usually be achieved by copying the "best practices" of other firms that sell similar products.
C) is one that helps an innovator develop a hard-to-copy marketing strategy that will be very profitable for a long time.
D) is one that requires the firm to "breakthrough" its current resource limitations to obtain a new type of competitive advantage.
E) is usually achieved by making better operational decisions.
Correct Answer:
Verified
Q216: Which of the following statements is a
Q220: Customer equity
A) is of concern to top
Q225: Which of the following could be a
Q226: "Breakthrough opportunities" are opportunities that:
A) help innovators
Q227: Which of the following is NOT a
Q229: The auto industry example in the text
Q233: Customer equity is
A) simply the financial result
Q247: A pharmaceutical company spent a significant amount
Q249: _ means that a firm has a
Q257: _ help(s) innovators develop hard-to-copy marketing strategies
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