Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China. What type of opportunity is Coke pursuing?

Question

Quizplus · Accepted Answer

Coca-Cola is pursuing market development by expanding into the Chinese market, which has a new willingness to engage in international trade. This involves introducing an existing product into a new market.

Coca-Cola Is Taking Advantage of the New Willingness of Chinese