GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores--to reach consumers who don't like to buy without first seeing the item in person. This is an example of:

Question

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This is an example of market development because GreatGadgets is expanding its market reach by opening retail stores to attract consumers who prefer to see products in person before purchasing.

GreatGadgets, an Internet-Based Marketer of Innovative Gift Items, Decides to Sell