Marketing ethics are the moral standards that guide marketing decisions and actions.

Question

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Marketing ethics refer to the set of principles and values that should guide marketing decisions and actions, such as fairness, transparency, honesty, and responsibility towards the consumers, the society, and the environment. These ethical standards help companies to build trust, reputation, and customer loyalty, and to avoid negative consequences, such as legal liabilities, public scrutiny, and loss of market share. Therefore, marketing ethics are essential for the long-term sustainability and success of any business.

Marketing Ethics Are the Moral Standards That Guide Marketing Decisions