Micro-marketing is focused on meeting the specific needs and wants of individual customers. It involves analyzing customer behavior and tailoring marketing efforts to target specific segments of the market. The objective is to satisfy customers in order to achieve company goals.

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Micro-Marketing

Question 165

Multiple Choice

Micro-marketing:

A) tries to accomplish a company's objectives by anticipating customers' needs and trying to satisfy them.
B) begins with the production process.
C) involves persuading customers to buy your product.
D) is a social process involving all producers, intermediaries, and consumers.
E) tries to make the whole economic system fair and effective.

Correct Answer: