____________________ is the extent to which a firm fulfills a customer's needs, desires, and expectations.
A) Customer forecast
B) Customer satisfaction
C) Customer service
D) Customer support
Correct Answer:
Verified
Q146: According to the text, marketing means:
A) much
Q147: According to the text, marketing means:
A) making
Q148: A manager shouldn't be criticized for making
Q149: The moral standards that guide marketing decisions
Q150: Marketing
A) means "selling" or "advertising."
B) provides direction
Q152: According to the text, marketing means:
A) Distribution.
B)
Q153: In an advanced economy, marketing costs account
Q154: The American Marketing Association has adopted a
Q155: According to the text, marketing means:
A) much
Q156: Customer satisfaction is the extent to which
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