The moral standards that guide marketing decisions and actions are called marketing ethics.

Name: The moral standards that guide marketing decisions and actions are called marketing ethics.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement is true. Marketing ethics refer to moral principles and values that marketers consider when making decisions and taking actions in their marketing activities. It involves being truthful and honest, protecting consumer privacy, and avoiding practices that can harm consumers or society.

The Moral Standards That Guide Marketing Decisions and Actions Are