A marketing manager planning to launch a successful new product should begin by:

Question

Quizplus · Accepted Answer

The most important factor in launching a successful new product is identifying a product or service that customers need. Without meeting a customer need, it will be difficult to generate interest and sales for the product. Obtaining financing, designing products, choosing a business partner, and establishing a legal corporation are all important steps in launching a product, but they should come after identifying customer needs.

A Marketing Manager Planning to Launch a Successful New Product