When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager.

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Customer value refers to the perception of the customer about the benefits received from a product or service compared to the cost paid. Hence, it is crucial to consider the customer's perspective and understand their needs, preferences, and expectations to create value. The marketing manager's view may not always align with the customer's view or may not reflect the actual benefit received, making it essential to prioritize the customer's perspective.

When It Comes to Customer Value, It Is the Customer's