Which of the following statements best describes the modern view of marketing?
A) Marketing is only necessary for profit-oriented firms.
B) Marketing consists mainly of advertising and personal selling.
C) Marketing anticipates customer needs.
D) Marketing begins as soon as products are produced.
E) Firms that don't rely on e-commerce should put more emphasis on marketing.
Correct Answer:
Verified
Q157: The American Marketing Association's statement of ethics
Q158: Which of the following would not engage
Q159: The production of a new mountain bike
Q160: Marketing ethics are the moral standards that
Q161: The text stresses that:
A) advertising and selling
Q163: Which of the following statements best describes
Q164: The development and spread of new ideas,
Q165: Micro-marketing:
A) tries to accomplish a company's objectives
Q166: From a micro view, which of the
Q167: Marketing can be viewed as:
A) a set
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