Which of the Following Statements About Nonprofits Is False

Which of the following statements about nonprofits is false?

A) Marketing is being more widely accepted by nonprofit organizations.
B) The marketing concept is as important for nonprofit organizations as it is for business firms.
C) In nonprofit organizations as in business firms, support comes from satisfied customers.
D) A nonprofit organization does not measure profit in the same way as a firm.
E) The marketing concept provides focus in both business firms and nonprofit organizations.