A Local Theater Group That Has Adopted the Marketing Concept

A local theater group that has adopted the marketing concept would be MOST likely to:

A) Promote the sale of subscriptions so that patrons can buy tickets at a reduced price for several plays at one time.
B) Use publicity to announce upcoming plays.
C) Do a survey to find out what new shows patrons would like to see.
D) Sell tickets via the Internet.
E) All of the above would be equally likely.