A Major Limitation of the Customer Value Idea Is That

A major limitation of the customer value idea is that:

A) It can't be applied in competitive situations.
B) It considers price but not other elements of the marketing mix.
C) It applies to goods but not services.
D) Its emphasis on what the customer sees as the positive things about a marketing mix means that the negatives are likely to be ignored.
E) None of the above is a limitation.