All of the following are examples of a production orientation, as opposed to a marketing orientation, EXCEPT:
A) the company sells what it can make easily.
B) advertising focuses on the benefits of the product to customers.
C) the relationship with the customer ends with the sale of the product to the customer.
D) the purpose of customer service is to reduce customer complaints.
E) advertising focuses on the features of the product.
Correct Answer:
Verified
Q350: "Production orientation" refers to the attitudes of:
A)
Q351: Which of the following illustrates the marketing
Q352: The marketing concept can be applied by:
A)
Q353: Which of the following illustrates the marketing
Q354: Which of the following is the best
Q356: Which of the following is NOT likely
Q357: One basic idea of the marketing concept
Q358: The total system view of the marketing
Q359: In a firm that has a total
Q360: Which of the following practices would suggest
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