Which of the following illustrates the marketing concept in action?

Question

Quizplus · Accepted Answer

The marketing concept is based on identifying and satisfying the needs and wants of customers. The local police department organizing a "community crime watch" program in a neighborhood that has had many burglaries is an example of identifying and satisfying the needs of the community by providing them with a sense of security and protection. The other options do not involve identifying and satisfying customer needs and wants, so they do not illustrate the marketing concept in action.

Which of the Following Illustrates the Marketing Concept in Action