FlyFar Airlines uses marketing research to determine customer needs and assess how well the company meets them. This suggests that FlyFar managers exhibit ________.

Question

Quizplus · Accepted Answer

FlyFar's use of marketing research to determine customer needs and assess how well the company meets them indicates that the company has a marketing orientation. A marketing orientation involves focusing on understanding and meeting customer needs through market research and customer feedback. This approach is in contrast to a production orientation, which emphasizes maximizing production efficiency and minimizing costs or a separation of information approach which lacks focus on customer needs. Social responsibility and the innovation concept may be important to FlyFar, but they are not directly related to the company's use of marketing research.

FlyFar Airlines Uses Marketing Research to Determine Customer Needs and Assess