One basic idea of the marketing concept is

Name: One basic idea of the marketing concept is
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The marketing concept emphasizes that for a business to survive and succeed, it must focus on delivering value to its customers in a way that generates a profit. This concept suggests that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers.

One Basic Idea of the Marketing Concept Is