Which of the following statements about customer value is True?

Question

Quizplus · Accepted Answer

Retaining current customers is usually less costly than attracting new ones because acquiring new customers often involves marketing and advertising expenses, which could be avoided by retaining current customers. Building relationships with customers involves providing customer value not only before but also after the purchase of a product or service. Advertising department should develop ads to convince customers to buy from the firm more than once. People in the organization who are not in sales or customer service areas should be able to help resolve a customer's problem to provide better customer value. Therefore, only option B is true.

Which of the Following Statements About Customer Value Is True