Given the nature of their work, which of the following should have a marketing orientation?

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All of these organizations should have a marketing orientation. Although they have different missions and goals, they all require marketing efforts to reach their target audience, build relationships, increase awareness and engagement, and achieve their objectives. Marketing can help the Girl Scouts of America to sell cookies, recruit new members, and communicate their values; the Dallas-Fort Worth Symphony to promote concerts, attract sponsors, and diversify its audience; the American Cancer Society to raise funds, educate people, and advocate for cancer prevention and cure; and the University of Wisconsin to attract students, faculty, donors, and partners, and enhance its reputation and impact. By being customer-focused, innovative, and responsive to changes in demand and competition, these organizations can better fulfill their missions and create value for their stakeholders.

Given the Nature of Their Work, Which of the Following