In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of society as a whole?
A) Honesty
B) Fairness
C) Responsibility
D) Citizenship
E) Openness
Correct Answer:
Verified
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A)
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Q378: Nonprofit organizations
A) do not have a profit
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A) is
Q383: Concerning marketing ethics:
A) Individuals develop moral standards
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Q390: In the American Marketing Association's Statement of
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