Which of the following is NOT an explanation for why MICRO-marketing may cost too much in some firms?
A) Some managers make decisions as if customers are eagerly awaiting any product they produce.
B) Production managers focus on designing products that are easy to make.
C) Financial managers reduce finished-product inventories and force "out of stock" situations.
D) Marketing managers do target marketing.
E) Some managers don't see a business as a "total system" focused on customers.

Question

Quizplus · Accepted Answer

Micro-marketing involves tailoring products and marketing strategies to suit the tastes of specific segments of the market. Option D, "Marketing managers do target marketing," is essentially a description of what micro-marketing entails, rather than a reason why it might cost too much. The other options (A, B, C, E) describe scenarios where inefficiencies or misalignments in understanding or serving the customer could lead to increased costs, which are relevant concerns when considering the drawbacks of micro-marketing.

Which of the Following Is NOT an Explanation for Why