MICRO-marketing will probably continue to cost too much as long as:
A) the marketing concept is not accepted.
B) firms fail to identify new opportunities.
C) firms do "mass marketing."
D) some managers believe that anyone can run a business successfully.
E) All of these are reasons why MICRO-marketing will probably continue to cost too much.

Question

Quizplus · Accepted Answer

All of the options listed contribute to why MICRO-marketing will probably continue to cost too much. If firms continue to do "mass marketing" rather than identifying new opportunities and embracing the marketing concept, they will likely spend more money on ineffective marketing efforts. Additionally, if some managers believe that anyone can run a business successfully, they may not invest enough in proper market research and targeted marketing strategies.

MICRO-Marketing Will Probably Continue to Cost Too Much as Long