A S.W.O.T. analysis can help a marketing manager:
A) develop a competitive advantage.
B) define what business and markets the firm wants to compete in.
C) narrow down to a specific target market and marketing mix from the many alternatives available.
D) see the pros and cons of different possible strategies.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

A S.W.O.T. analysis can help a marketing manager in all of the listed ways. It can assist in developing a competitive advantage, defining business and markets, narrowing down a target market and marketing mix, and seeing the pros and cons of different possible strategies. Therefore, all of the alternatives are correct.

A S.W.O.T. Analysis Can Help a Marketing Manager