Ideally, the ingredients of a good marketing mix should:
A) flow logically from all the relevant dimensions of a target market.
B) match the ingredients typically used by key competitors.
C) be determined by which ingredients cost the least.
D) not include much advertising because it's expensive.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

A good marketing mix should be based on a thorough understanding of the target market and its needs and preferences. Therefore, the ingredients should flow logically from all the relevant dimensions of the target market, such as its demographics, psychographics, behavior, and needs. The other choices (B, C, D) do not prioritize the customer and their preferences, and may not lead to a successful marketing mix.

Ideally, the Ingredients of a Good Marketing Mix Should