Pioneer has developed a really new consumer electronics item-a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:
A) exclusive distribution, price cutting, reminder advertising, and a "push" policy.
B) exclusive distribution, penetration pricing, informative and persuasive advertising, and a "pull" policy.
C) selective distribution, skimming pricing, pioneering advertising, and a "push" policy.
D) selective distribution, penetration pricing, persuasive advertising, and a "pull" policy.
E) intensive distribution, persuasive advertising, price dealing, and a "push" policy.

Question

Quizplus · Accepted Answer

For a new, unique, and patented consumer electronics item, a company like Pioneer would likely use selective distribution to carefully choose retailers that align with the product's premium image. Skimming pricing would be appropriate to initially set high prices to recover development costs and target early adopters. Pioneering advertising is needed to inform and educate the market about the new product. A "push" policy would involve promoting the product to retailers and distributors to push the product through the channel to the end consumers.

Pioneer Has Developed a Really New Consumer Electronics Item-A Heterogeneous