The future poses many challenges for marketing managers because:
A) international competition makes it even harder to gain a competitive advantage.
B) consumers' rights of privacy are harder to protect.
C) long-run consumer welfare is becoming more important.
D) environmental damage is no longer a hidden cost.
E) All of these are good reasons why the future poses many challenges.

Question

Quizplus · Accepted Answer

All of the options listed are valid reasons why the future poses many challenges for marketing managers. International competition is increasing, making it harder to compete and gain a competitive advantage. Consumers are becoming more aware of their rights and privacy concerns. Long-term consumer welfare is gaining importance, which means companies will need to redefine their definitions of success beyond short-term profits. Additionally, environmental damage is no longer an invisible cost, and companies will need to align their strategies with environmental sustainability to comply with societal expectations.

The Future Poses Many Challenges for Marketing Managers Because