A marketing strategy that is focused on a real breakthrough opportunity will usually be successful even if there are obstacles in getting help from other functional areas in the firm.

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A marketing strategy, even if focused on a real breakthrough opportunity, requires collaboration across different functional areas of the firm (such as R&D, finance, production, etc.) to be successful. Obstacles in getting help from these areas can significantly hinder the strategy's success.

A Marketing Strategy That Is Focused on a Real Breakthrough