Coordinating the linkages between marketing and other functional areas is likely to be easier when a strategy involves developing a totally new product idea rather than just modifying an existing plan and established ways of doing things.

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Developing a totally new product idea often requires more extensive coordination among different functional areas (e.g., R&D, marketing, production) to address new challenges, whereas modifying an existing plan might leverage existing processes and relationships, making coordination potentially easier.

Coordinating the Linkages Between Marketing and Other Functional Areas Is