When involved in the control process, the marketing manager should view company profit
A) as a gross index of performance that should be further broken down into smaller components.
B) as a guide to future operations.
C) as the test of whether or not the marketing mix is successful.
D) All of these are true.

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The Answer of When involved in the control process, the marketing manager should view company profit
A) as a gross index of performance that should be further broken down into smaller components.
B) as a guide to future operations.
C) as the test of whether or not the marketing mix is successful.
D) All of these are true.

When Involved in the Control Process, the Marketing Manager Should