Customers tend to be more price sensitive
A) the greater the total expenditure.
B) when someone else pays the bill.
C) when someone else shares the cost.
D) the greater the significance of the end benefit of the purchase.
E) the lesser the total expenditure.

Question

Quizplus · Accepted Answer

Customers tend to be more price sensitive when the total expenditure is greater. This is because when customers are spending a larger amount of money, they want to ensure that they are getting the best value for their purchase.

Customers Tend to Be More Price Sensitive