Value in use pricing
A) does not vary from one product to another.
B) sets a price that will capture some of what customers will save by substituting the firm's product for the one currently being used.
C) merely sets the price at what customers expect to pay.
D) sets a rather high price to suggest high quality or high status.
E) is determined by online auctions.

Question

Quizplus · Accepted Answer

Value in use pricing sets a price based on the value that the product will provide to the customer in comparison to the product they are currently using. This pricing approach aims to capture some of what customers will save by substituting the firm's product for the one currently being used.

Value in Use Pricing