Regarding "full-line pricing," which of the following statements is TRUE?
A) A good marketing manager usually tries to price products in a line so that the prices will seem logically related and make sense to target customers.
B) The marketing manager should try to cover all costs on the whole product line.
C) Most customers seem to feel that prices in a product line should be somewhat related to cost.
D) Not all companies that make a line of products must use full-line pricing.
E) All of these statements about "full-line pricing" are TRUE.

Question

Quizplus · Accepted Answer

Full-line pricing involves setting prices for an entire line of products in a way that reflects their relative value and cost, and is logically coherent to customers. It aims to cover all costs across the product line, and while not mandatory for all companies, it is a common practice. Customers often expect prices within a product line to be related to the cost and value of the products, making this approach sensible for marketing managers.

Regarding "Full-Line Pricing," Which of the Following Statements Is TRUE