When CenturyLink attracts residential customers by setting one monthly fee for high-speed Internet, cable TV, and long-distance phone services that is $40 less than the price of purchasing these three services separately, this is an example of:
A) Reference price
B) Price line
C) Bundle price
D) Leader price
E) Demand-backward price

Question

Quizplus · Accepted Answer

CenturyLink is offering a bundle price, where they are combining three services and offering them at a discounted price as compared to purchasing them separately.

When CenturyLink Attracts Residential Customers by Setting One Monthly Fee