A flexible-price policy is MOST LIKELY to be set by a retailer selling:
A) milk.
B) women's shoes.
C) golf balls.
D) t-shirts.
E) cars.

Question

Quizplus · Accepted Answer

A flexible-price policy is most likely to be set by a retailer selling expensive, high-involvement products such as cars, where consumers are willing to negotiate and the seller has more room to adjust the price. Milk, women's shoes, golf balls and t-shirts are typically lower-involvement products with relatively fixed prices.

A Flexible-Price Policy Is MOST LIKELY to Be Set by a Retailer