Trying to sell a firm's new product to a large market at one low price is known as:
A) a skimming pricing policy.
B) introductory price dealing.
C) nonprice competition.
D) a penetration pricing policy.
E) a flexible-pricing policy.

Question

Quizplus · Accepted Answer

A penetration pricing policy involves offering a new product at a low price to try to gain a large share of the market. This is often used when a firm is entering a market that is already established, and they need to offer an attractive price to get consumers to switch to their product. Therefore, the best choice is D.

Trying to Sell a Firm's New Product to a Large