Some developers of apps for the Apple iPhone price their apps low at launch to encourage sales and get attention so they can move into the prestigious "Top 25" list. Then, they frequently raise prices to get a higher profit margin on later sales. The initial low price is a(n):
A) Noncumulative quantity discount.
B) Temporary sale.
C) Introductory price deal.
D) Skimming price.
E) Cumulative quantity discount.

Question

Quizplus · Accepted Answer

The initial low price offered by developers of apps for the Apple iPhone is an introductory price deal, which is meant to encourage sales and get attention. This is a common strategy used by app developers to move into the prestigious "Top 25" list. Once they have achieved this, they may raise prices to get a higher profit margin on later sales.

Some Developers of Apps for the Apple IPhone Price Their