The use of temporary price cuts to speed new products into a market and encourage trial by customers is:
A) A penetration pricing policy.
B) Introductory price dealing.
C) Pricing for dollar or unit sales growth.
D) A skimming price policy.
E) A flexible-price policy.

Question

Quizplus · Accepted Answer

The use of temporary price cuts to speed new products into a market and encourage trial by customers is known as introductory price dealing. This pricing strategy aims to attract new customers and create a buzz around the product. By offering the product at a lower price, it becomes more accessible to potential customers who may be hesitant to buy it at its regular price point.

The Use of Temporary Price Cuts to Speed New Products